Advert Analysis

a)      Advert: give a full title and a link

·         Introduction: what is the format, purpose, platform for broadcast, and describe the target audience

·         What type of advert is it and what mode of address is used?

·         Identify the key persuasive techniques used: repetition, reward, slogans, taglines, guilt, aspiration, sympathy

·         Messages and values in the advert? Does it create a “buzz”?

  Money super market

Link: https://youtu.be/kUrsvegCkEc

Introduction: The purpose of money supermarket is that it helps adults save up money on their car insurance and home insurance. It also helps British households with insurances and credit card bills the platform for broadcast of money supermarket is that to make people  it was broadcasted across different TV channels like itv, channel 5 and TLC.

 The format of money supermarket is that its created to make people laugh. it was broadcasted across different channels  

The target audience for money super market is for adults who need to make the most of their money i.e. car insurance, home insurance, credit cards and energy

The advert is very humorous because it makes the audience laugh by using content in an unusual and unexpected way i.e. a man walking around in the street in high heels.

The advert is directed at adults the writing refers to the public and they use formal terminology, the advert is very humorous because there is a man walking around the street in heels and he’s dancing. They used a celebrity like Sharon Osbourne to help sell their product. The reason why they used a celebrity like Sharon Osbourne is not only to grab the public attention but to help the company build their brand and they could use her celebrity status to achieve larger sales.the tone could be sarcastic and ironic

Key persuasive techniques: they used slogans “you’re so money supermarket.” To persuade the audience to get into money supermarket and they used repetition of their slogan “you’re so money super market” this repetition could be seen as a way of it being catchy  . their tagline is save money and feel epic this tagline is used to sum up the concept and premise of a product.

 The money supermarket advert definitely creates a buzz because they used a celebrity. The message the advert sends is that you can trust in money super market even though it’s not really clear in the advert.