task 2b on slide 5,6,7


https://docs.google.com/presentation/d/e/2PACX-1vRgBUEMd1LA0C1dVJLiLhq1CV4ayCUtvF5jv-Mr_aZtpzj8R-y1pHsey7KIMbBqq8ZfIZHm2jwl3ENF/pub?start=false&loop=false&delayms=3000

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  1. 2A.P3 (Pass) you have described how messages and meanings are conveyed in three existing examples of graphic design from x3 media sectors.

    Task 2B is a report on the PURPOSE of each and not highlighting again the technical elements.
    Good examples chosen, you have analysed each product looking at the graphic elements.
    In order to push up to a merit you will need to use the correct subject terminology stated in brief when analysis and explaining the technical elements of each graphic design.
    This is not detailed enough - this report is for all three products analysed in Task 2.A where you need to explain how the technical elements were used to convey meaning covering:

    o Mood and atmosphere, e.g. urban, traditional, reliable, cutting edge, dynamic
    o Genre, e.g. horror, romance, comedy
    o Ideology: values, e.g. political, religious or personal ideology, corporate values
    o Brand identity, e.g. humorous, formal, classic, youthful.

    How is this achieved through the use of;

    o composition
    o point of focus
    o colour
    o scale
    o proportion
    o basic semiotics
    o typography
    o lettering
    o hierarchy
    o line
    o shape
    o Legibility.

    For motion graphics this would also include (in addition to the above):
    o sequences of transformations
    o pace and timing of motion
    o use of audio, sound.

    What needs to be learnt For web-design graphics this would also include (in addition to the above):
    o navigation
    o use of grid (structure)
    o interactivity: dynamic or static content
    o Use of imagery.

    Resubmit by 13/04/18

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